When properly used, the groups within the organization can be effective instruments for improving organizational performance and effectiveness. The organization reflects what’s happening in society. In fact, an organization has its own culture.

Culture dynamic, changing and adaptive. it satisfies needs and it could be learned. While each individuals changes the culture of the organizations, a change in culture affects the organization.

People react to a situation in different ways. Ordinarily, human behavior can be most easily changed by alerting the situation rather than by trying to change internal motives.

At the heart of human relationships are people. More importantly, from a management perspective, no one escapes human relationship in an organization. Its effects are both personal and organizational.

The organizational structure should simply be the way people work together. A manager should, therefore, be idealistic and yet practical in his relationship with the people in the organization.

At the heart of human relationship is people. To a great extent, this is true. Each individuals, for his own reasons, is the most important person in the organization. This demand that managers should have the deepest insights on the many aspects of human relationship.

Although knowledge of human relations and organizational behavior has advances considerably since the Hawthorne research studies in the late !020’s. Human relation is an approach to the design of the jobs based on the assumptions that employees like to take responsibility for their work.

Most important form a management perspective is that no one escapes human relationship in an organization. Its effects are both personal and organizational and they affect organizational effectiveness. So, the organization man gets realistic on this matter by sticking with work issues. Only by standing together can they prevail.

Productivity is the efficient creation of goods and services. If worker A can finish 10 dolls a day while worker B can finish 8 dolls a day, then the former is certainly more efficient, quality being the same. Productivity is measured by the number of products produced.

Productivity is a product of varios factors. It can be work place, such as lighting, ventilation and sanitation. It can be work place,such as lighting, ventilation and sanitation. If these are not favorable, they reduce productivity. It can only be an economic factors, like salary or generous, they increase productivity. Human relation can likewise affect productivity. If management treats its employees with dignity, respect and justice, productivity is improved.

A gambler transformed a deser into an empire of wealth and pleasure. This former desert is now the famous Las Vegas.

Interpersonal skills. The ability to relate well with people is certainly a plus factor in business. An entrepreneur who understands the needs and motives of individuals, and shows compassion and sincerity, is more likely to be successful. People are the most important assets of an organization. Therefore, they should be treated with dignity.

Diagnostic skills. An entrepreneur or manger must be able to identify and evaluate the problems of the enterprise. Sch skills are needed correct or prevent situations from getting worse. A manager who can prevent problems from taking place is much better than one who can solve problems.

Analytic skills. Analyses are essential in all aspects of the business operations. For instance, analyses are needed in the formulation of goals and strategies. Such skills are also needed in problem-solving and decision making process.
This organizations operates in a complex system of values and relationship which may be conceptualized as a social system. To show the individuals status and roles within the organizations.

Business organizations are made up of people interested in other people. There is hardly a phase in the daily life of the man or woman associated with business and industry that is not in some way related to human behavior. Concern for the people who sell insurance, man machines, take down notes and type correspondence, keep records, supervise people who manage the activities of corporations, big and small, always involve a study of human behavior.

Management is constantly trying to understand and influence the mental process of others and the only access we have on the mental process of others is through a study of their behavior.

People are continually adjusting to and depending on other people. Many people fail to adjust to the work environment because they do not know the nature of the work and climate they are getting into. Some people like the place they work in, sometimes for the same reason that leads to others to express dislike. There is no better way to find out about the behavioral of people who work in this climate.

A second reason for studying human behavior arises from the fact that more and more leaders of business and industry are coming from the ranks of college graduates. Leadership in business is becoming more demanding and he person without a college degree may be handicapped in his efforts to rise to higher positions of responsibility.

Finally, a knowledge of the principles of the human behavior will help one acquire understanding, skills and desires which will prepare him to work with others with increasing cooperation, understanding and effectiveness.

Service firms are those specifically sought by customers. If the customers are satisfied with the services they provide, they will be continuously patronized even if a competitor is more accessible. Even if this is so, however, there is a point where the customer will be indifferent to the quality of service if the firm providing it is too far enough.

The choice of a location for service firms will depend on the traits of the target customer. Information on where the target customers want to be served may be known through market research.

Schools may be located at the peripheral sections of urban areas where they can be easily reached by students from nearby districts and towns. Motels depend upon some types of travelers, so they must be located along the highway, not necessarily in the centers of the town. Shoe repair shops, barber shops, and appliance repair shops are better located at or near residential areas.

Communications is the key to effective and cooperative wholesome relationship not only in business and industry but in the homes, social gathering,our workplace and even as we travel to around the world. Communications is a technique involving the correct use of languages and efficient use of mechanical devices such as telegraphs, telephone, teletype, radio, television, typewriters, Xerox, computer and other duplicating machines.

Communication in business entails understanding of the business setting. Characteristics in business entails understanding of the business setting. Characteristics of the business setting according to experts are

· complex-business takes place in an organizations be it small or large

· competitive world, you are expected to be a part of this competitive

· group oriented- communication in business takes place in group setting

· task oriented-the task of business is to sell either product or services

· data-based- modern business communication today takes place with the help of machines and other communication devices

perceptions and communications are the foundation of interpersonal behavior. the process of perception and communication forms a system.