Business organizations are made up of people interested in other people. There is hardly a phase in the daily life of the man or woman associated with business and industry that is not in some way related to human behavior. Concern for the people who sell insurance, man machines, take down notes and type correspondence, keep records, supervise people who manage the activities of corporations, big and small, always involve a study of human behavior.

Management is constantly trying to understand and influence the mental process of others and the only access we have on the mental process of others is through a study of their behavior.

People are continually adjusting to and depending on other people. Many people fail to adjust to the work environment because they do not know the nature of the work and climate they are getting into. Some people like the place they work in, sometimes for the same reason that leads to others to express dislike. There is no better way to find out about the behavioral of people who work in this climate.

A second reason for studying human behavior arises from the fact that more and more leaders of business and industry are coming from the ranks of college graduates. Leadership in business is becoming more demanding and he person without a college degree may be handicapped in his efforts to rise to higher positions of responsibility.

Finally, a knowledge of the principles of the human behavior will help one acquire understanding, skills and desires which will prepare him to work with others with increasing cooperation, understanding and effectiveness.